If you own and operate a jewellery-related e-commerce store, you must know how to photograph jewellery like a pro. Even if you’re just selling some of your old jewellery online, you should be able to photograph it in such a way that the product appears irresistible.
Fortunately, photographing jewellery is simpler than you might think. Because your subject is so small, it’s also a lot easier than other types of photography. With the right background, a little patience, and the advice in this article, you can set up your own home studio to professionally photograph jewellery.
How To Photograph Jewelry: Setting Up Your DIY Studio
The good news for those interested in photographing jewellery is that you can build your own DIY studio at home with very little space. It’s possible to do it in any room. All you need is a small table, appropriate backgrounds, and good natural lighting.
When photographing jewellery, natural lighting is critical. You should never use your flash. The flash from your camera will frequently reflect off the jewels, making them appear less appealing. You want to place a small table in front of a window in your home. Take photos during the day when the sun is shining. This is referred to as using an indirect light source.
One thing to keep in mind is that direct sunlight can be a little harsh and have the same effect as a flash, so if it’s too harsh, simply cover the window with a white sheet or something thin to soften the light.
You’ll need a backdrop for your jewellery. You can use whatever backdrop you want, but we recommend white. A black backdrop will absorb all of the light, making the photos look ridiculous, especially if you’re trying to sell jewellery. A white background will reflect light and make the colours stand out.
Because jewellery is so small, a large, heavy backdrop is unnecessary. A simple piece of white paper will suffice. Because you’ll be taking close-up shots, you’ll almost always be able to find an appropriate background somewhere in your house.
You can also put your jewellery on props if you want to be a little more creative. A textured background, a ring holder, or even a marble slab background would be ideal. Everything is dependent on how you want to present the product. Experiment with a variety of different backgrounds and props.
The Best Camera & Lens For Photographing Jewelry
Photographing jewellery does not necessitate the use of a high-priced camera. Almost any camera can capture clear images of jewellery. It is, in fact, more about the lens. A camera with a macro lens with a focal length of 60 millimetres is recommended. This focal length provides a powerful magnification of 0.5x, making it ideal for jewellery and other small objects.
Having said that, you can even photograph jewellery with your smartphone. Taking dramatic photos of tiny objects is surprisingly simple. After all, you’re not attempting to photograph stars that are thousands of light-years away!
You must have a tripod regardless of the camera and lens you are using. You won’t be photographing jewellery with just your hands. To ensure that your jewellery is in focus, you’ll need a sturdy tripod set up at the proper angle. Attach your camera to your tripod and get in position once you’ve placed your jewellery on the background.
When it comes to camera settings, make sure to keep your ISO at 100 and your white balance accurate in order to capture the intended colours. To get the sharpest image, use a high aperture with full focus. Also, remember to photograph the entire piece of jewellery. You don’t want to concentrate on a single aspect of it. Insert the entire piece into the frame.
How To Properly Use Props With Jewelry
You may want to use a specific prop depending on what you’re photographing. Nothing sells a necklace like having it displayed on a mannequin. Mannequin busts for necklaces are available at almost every craft store, and this is the best way to sell your product.
However, if you want to do it yourself, there are some workarounds. A simple piece of white construction paper with two slits cut at the top to hold a necklace, for example, can function similarly to a mannequin.
What about rings, though? Try double-sided tape or glue dots on a white background if you want your ring to stand out in the photos. Using double-sided tape, you can keep any piece of jewellery standing horizontally or at a sharp angle. Just make sure the tape isn’t visible in the photo.
Finally, we must discuss earrings and string. Using the same method we discussed previously with the white construction paper. Make some slits at the top and suspend earrings or rings with a very thin white string. The construction paper serves as a white background, giving the impression that the earring is suspended in mid-air. It’s easy and liberating to work on presenting a piece of jewellery in a beautiful way.
How To Photograph Jewelry: Taking The Photo
Taking the photograph is, by far, the simplest part. It is the preparation for the shoot that is the most time-consuming. Once you’ve positioned your jewellery against the background, attach your camera to the tripod and take the photograph.
You should always avoid camera shake, so investing in a good tripod is a must. Even if you’re just using your phone, a tripod is a must. Feel free to adjust your camera using your tripod’s ball head to get the best angle before locking it in place.
It will take some practice to get the right angle. To get the most appealing pictures of your jewellery, try shooting from a variety of angles. It is always preferable to have too many images to choose from than not enough.
In terms of lighting, it is generally recommended that it be even and thorough. This necessitates at least two continuous light sources, one from the left and one from the right. However, if you are not using flash lighting equipment such as umbrellas and stands and are only using natural light from the window, make sure to position your jewellery so that there is no glare or reflection of the gems.
The next step is to adjust your aperture. When photographing jewellery, keep in mind that you do not want any bokeh effect. As a result, a larger aperture is not ideal. An aperture that is too large will absorb a lot of light while focusing on only a small portion of the subject. If you want all of the subjects to be in focus, try using the aperture priority mode on your camera – or going as high as F/11 or even F/16 in manual. There will be less bokeh and more detail.
The final step is to simply take the photograph. Make sure to use a remote so you don’t have to touch the camera. The last thing you want to do is cause vibrations while taking the photo.
Finally, maintain consistency. Use the same background even if you’re photographing multiple pieces of jewellery. If you’re going to use marble, make it the focal point of the room. If you’re going with white, keep it all white. This allows customers to easily browse the various products you have available without losing interest. Also, keep the image sizes consistent. Customers may be put off by images of varying sizes.
As a side note, make sure you have enough images from different angles to truly sell the jewellery. Don’t make people wonder what it looks like; instead, show them a collection of great photos.
After you’ve shot all of your jewellery, the last thing you need to do is post-production. Make sure you work with a reputable photo editor and learn the fundamentals of editing to ensure your photos stand out from the crowd.
Taking jewellery photos is actually quite simple. The best part is that it is completely free. You can take professional photos and sell your jewellery online with nothing more than white construction paper, props found around the house, and a bit of string.
However, there are a few things to keep in mind. When possible, you should use a macro lens. In order to keep the images sharp, you should always use a tripod.
You should also avoid overcrowding your background with noise.
Keep the focus on the subject and show the entire piece of jewellery. When working with natural light, make sure to avoid glare and reflection.