Do you want to sell things on Amazon but aren’t sure how to photograph them? This guide will teach you how to capture Amazon product photography that will help you stand out from the crowd.
1. List Down The Requirements
In generating Amazon product photos, it is critical to adhere to all of the picture criteria. These standards cover everything from formatting to suggestions on how to photograph and showcase the product.
Follow the image requirements to ensure that your files load properly and are not blacklisted. Everything on the list must be followed. But, in terms of layout, keep in mind that your image must be at least 1000 pixels in height or width. In addition, the product must be displayed against a pure white background and cover at least 85 percent of the frame.
2. Gather the Right Equipment
When it comes to product photography, there are numerous DIY techniques available. Regrettably, they do not always produce the finest results. This is especially noticeable when photographing dozens of things.
When it comes to professional product photography, use equipment that consistently produces good results. Fortunately, you don’t have to spend a lot of money to produce high-quality images. Knowing what to look for is the key. Here are a few things you’ll need for Amazon product photography:
A white background is required for Amazon product photography. There are numerous backdrops to choose from. A white seamless paper roll is recommended. It has a smooth surface and is simple to store. The 4 ft (1.22 m) roll is the finest option for small to medium-sized products.
Of course, a rig will be required to support your white background. There are other possibilities, such as the white background. We recommend an extensible model that allows you to operate with four and eight-foot rolls.
- Artificial Light
Using natural light for product photography lighting is not a good idea. Why? Because sunlight is erratic. As a result, you’ll get photos with varied exposures.
Artificial lighting is the only solution to tackle this problem. The most prevalent are continuous lights, which are available in two varieties: incandescent lamps and LED. Then there’s flash, which comes in two varieties: flashgun and monolight.
When first starting out in product photography, invest in a flashgun with a cordless trigger. It is not only less expensive than monolights, but it also provides more light than other lamps. All you have to do is attach the remote to your camera’s hot shoe to activate the flash wirelessly!
A single light source is insufficient to produce high-quality photographs. A softbox will also be required to diffuse the light. As a result, you will get product images that are not only visually appealing but also have even lighting.
There are numerous types of softboxes on the market. Get a square softbox if you need a general-purpose softbox. It not only duplicates window illumination but also evenly distributes light.
To support your light while shooting product shots, you will need at least one light stand. Choose one that is strong enough to support the weight of your light and the light modifier.
A normal light stand will serve flashguns and modest light bulbs. However, for bigger light sources, such as monolights, a C-stand made of heavy-duty aluminum alloy is recommended.
3. Set Up A Shooting Table
A shooting table is a platform with a background that is seamless. It is mostly used for product photography and is also known as a still life table.
It is simple to construct a shooting table for product photography. All you need is a table at least 4 feet (1.22 meters) long. Set up your background stand in front of it. The white seamless paper can then be rolled down until it covers the full surface of the table.
4. Clean Up Your Product
If the item you are photographing is unclean, you will have a difficult time cleaning it in Photoshop. To avoid this problem, wipe the surface of your goods using a microfiber cloth.
Consider using a clean cosmetics brush or even an air blaster, as seen below, to eliminate dust. When you squeeze the rubber bulb, an air jet is released.
5. Set Camera to Correct Settings
You may use the same camera settings every time because you’re using a steady light source. To begin, set your camera to Manual mode. This allows you to separately alter all of the exposure settings.
Set your ISO to 100 to ensure that there is no image noise. Of course, for product photos, you can use a higher setting. However, keep in mind that doing so will make the grain in your images more obvious. Aperture settings range from f/8 to f/16. Because of the Depth of Field, the higher the number, the sharper your product will appear.
Finally, adjust the shutter speed to 1/200th of a second. Why? Because it is the fastest flash sync speed available in most cameras. Any higher than that will result in black bands in your photographs. Why? Because the flash no longer fires in time with your shutter curtain. After you’ve made all of these adjustments, set your flash to 1/16 power and take a test photo. Adjust it up or down until you reach the desired setting.
You may need to change your settings every now and then. However, for the majority of your product photography tasks, you can keep these tweaks.
6. Illuminate Your Product Evenly
The most difficult component of Amazon product photography is ensuring that your lighting is perfect. It must accurately display the colors and measurements. Customers will have a better notion of what they appear like in real life as a result.
As shown in our example photo, positioning your light at an undesirable angle can result in unsightly shadows.
In most circumstances, the optimal angle is to position the light to the left of the product and point it down at a 45-degree angle. This manner, you can uniformly illuminate your subject while reducing distracting shadows.
Keep in mind that each product is unique. Experiment with lighting placement until you obtain even illumination. Aside from the 45-degree angle, you can attempt immediately above or in front of your subject using your flash.
7. Pick a Good Editing Program
Of course, you’ll need an app to retouch your images and ensure that the background is completely white. You can use one of two popular editing programs. The first is GIMP, which is free and includes all of the tools required for retouching.
Photoshop is the second editing application. It is the most widely used product photography software.
8. Isolate The Subject
It’s difficult to create a completely white background without overexposing your topic. The simple approach is to concentrate on the product’s proper exposure.
However, even if your subject is correctly exposed, you must contend with the grey background. So, how do you tackle this problem? The solution is to use Photoshop to isolate the subject.
There are numerous strategies for separating your product from the rest of the image. The simplest method, though, is to use the Object Selection tool. Drag your mouse inside the box until your topic is inside. Photoshop will automatically choose it for you once you let go.
If you wish to cut out the subject manually, you can do it with the Pen tool. To make a selection, click on the product’s corners until all of the dots are connected. For curved items, drag the points until they adhere to the curvature of the object.
After isolating the object, cut it out and set it in front of a pure white background.
9. Clean Your Image
Even if you properly clean your goods, dust will inevitably accumulate. As a result, in post-production, you must remove all dirt (as well as scratches) from your subject.
The Spot Healing Brush tool is the most user-friendly tool for cleaning dust. All you have to do is click on the specks to have Photoshop remove them for you.
If there is still dirt visible, you can use the Patch tool instead. ‘Draw’ a circle around the area you want to eliminate with your cursor. After you’ve made your pick, drag your mouse to an area you want to ‘copy,’ and PS will patch it up for you.
10. Do Not Color Grade
An excellent product photo must accurately portray the actual item being offered. As a result, you should avoid attempting to change the colors of your image. Feel free to use the real product as a reference while editing your photos. The colors in your file must be the same as those on the item.
Of course, you may adjust the exposure levels to make the product image stand out. To obtain the proper exposure, adjust settings such as brightness and other characteristics.
So, how did you come upon our Amazon product photography advice? Taking product shots is simple, especially after you understand the fundamentals.
Remember that your top objective should be to adhere to Amazon’s image specifications. You won’t have any issues with Amazon photo upload this way.