how to start a real estate photography business 9959

How to Start a Real Estate Photography Business?

Are you passionate about photography and interested in starting your own business?

Real estate photography might be the perfect niche for you. As the demand for high-quality real estate photos continues to grow, there is a growing need for skilled photographers who can capture stunning images of homes and properties.

In this article, we’ll walk you through the steps involved in starting a real estate photography business. From researching your market and planning your services to building your portfolio and marketing your business, we’ll cover everything you need to know to get started.

Research and Planning

Before you can start your real estate photography business, you need to do your research and develop a solid plan. Here are some key steps to take:

Conduct Market Research

The first step in starting any business is to research your market. This will help you identify your target audience, understand your competition, and determine what services you can offer that will set you apart.

Start by researching the real estate industry in your area. Look for trends in home sales and rentals, and identify the types of properties that are in high demand. This will help you determine what types of services you should offer and what pricing strategy will be most effective.

Develop a Business Plan

Once you have a good understanding of your market, it’s time to develop a business plan. This should outline your services, pricing, and marketing strategy, as well as your goals for the business.

Your business plan should include the following sections:

  • Executive Summary: This should provide an overview of your business and its goals.
  • Market Analysis: This should summarize your research on the real estate industry in your area.
  • Services: This should outline the types of services you will offer, such as photography, videography, and virtual tours.
  • Pricing: This should detail your pricing strategy, including any packages or add-on services you will offer.
  • Marketing Strategy: This should outline how you plan to market your business, including your website, social media, and networking efforts.
  • Financial Projections: This should include your projected revenue and expenses for the first year of your business.
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Choose a Business Name and Register Your Business

Once you have a solid business plan in place, it’s time to choose a name for your business and register it with your state. Make sure to choose a name that is memorable and easy to spell, and that reflects the services you offer.

You will also need to register your business with your state and obtain any necessary licenses and permits. Check with your local government to find out what requirements apply to your area.

Equipment and Software

To start a real estate photography business, you will need to invest in high-quality equipment and software. Here are some key items to consider:

Camera and Lenses

The most important piece of equipment for a real estate photographer is a high-quality camera and lenses. Look for a camera with a full-frame sensor and at least 24 megapixels, as well as a wide-angle lens that can capture the entire room.

Tripod and Lighting Equipment

In addition to a camera and lenses, you will also need a tripod and lighting equipment. A tripod will help you stabilize your camera and ensure that your photos are sharp and in focus. Lighting equipment, such as a flash or softbox, will help you control the lighting in the room and avoid harsh shadows.

Photo Editing Software

Finally, you will need photo editing software to edit and enhance your photos. Adobe Lightroom and Photoshop are popular choices among real estate photographers, but there are also many other options available.

Invest in top-of-the-line equipment to ensure exceptional results. Some recommended items include:

CameraDSLR or mirrorless camera capable of shooting RAW files
LensesWide angle lens(es), zoom lens(es)
TripodSturdy, adjustable tripod
Lighting equipmentFlash units, reflectors, diffusers
Additional gearStepladder, extension poles, remote shutter release
Photo editing softwareAdobe Lightroom, Capture One Pro, Skylum Aurora HDR

Building Your Portfolio

Once you have your equipment and software in place, it’s time to start building your portfolio. Here are some tips to get started:

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Offer Your Services to Friends and Family

The best way to build your portfolio is to start by offering your services to friends and family. This will allow you to practice your skills and build your confidence, while also creating a portfolio of work that you can show to potential clients.

Reach Out to Local Real Estate Agents

Another way to build your portfolio is to reach out to local real estate agents and offer to take photos of their listings for free or at a discounted rate. This will allow you to work with real clients and create professional-quality photos that you can add to your portfolio.

Attend Open Houses

Finally, attend open houses in your area and take photos to showcase your skills. This will allow you to practice your photography skills in a real-world setting, while also building your portfolio and networking with real estate agents and brokers.

Marketing and Networking

Once you have a solid portfolio in place, it’s time to start marketing your business and networking with potential clients. Here are some tips to get started:

Create a Website and Social Media Accounts

The first step in marketing your business is to create a website and social media accounts. Your website should showcase your portfolio and services, as well as provide information on pricing and how to contact you. Your social media accounts should be used to share your work and engage with potential clients.

Attend Real Estate Industry Events

Another way to network with potential clients is to attend real estate industry events, such as conferences and trade shows. This will allow you to meet real estate agents and brokers in person, and to showcase your work and services.

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Offer Referral Incentives

Finally, consider offering referral incentives to clients who refer new business to you. This could be a discount on their next photo shoot, or a free add-on service. This will encourage your clients to spread the word about your business and help you grow your client base.

Pricing and Contracts

Finally, it’s important to develop a pricing strategy and create contracts that outline your services and expectations for clients. Here are some tips to get started:

Research Industry Standards for Pricing

The first step in developing a pricing strategy is to research industry standards for real estate photography. Look at what other photographers in your area are charging, and consider how you can offer competitive pricing while still making a profit.

Create Contracts

Once you have a pricing strategy in place, it’s important to create contracts that outline your services and expectations for clients.

This should include details on what services you will provide, how much you will charge, and what your expectations are for the client (such as providing access to the property and ensuring that it is clean and staged).

Consider Offering Packages or Add-On Services

Finally, consider offering packages or add-on services to increase your revenue. For example, you could offer a package that includes both photography and videography or add-on services such as virtual tours or drone photography.


Starting a real estate photography business can be a rewarding and profitable venture for photographers who are passionate about their craft. By following the steps outlined in this article, you can develop a solid business plan, build a strong portfolio, and market your services to potential clients.

With hard work and dedication, you can turn your passion for photography into a successful business.

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